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Bachelor's Degree in Marketing and Market Research >>



The Grade in Marketing and Market Research Training has as its Generic Objective to offer comprehensive quality training for professional work in the marketing sphere, preparing graduates to cover the existing and future demand of versatile professionals, able to develop a wide range of functions within the areas of marketing direction and management, and in the field of national and international markets.

This degree has a basically practical training vision, assuring the command of both qualitative and quantitative methodologies and techniques for solving real problems and grasping opportunities offered by marketing

Bilingual Grade

Students can register in the bilingual mode, consisting in at least 60 ECTS credits of subjects offered in English in the Grade of the University of Almeria, and one year at an English-speaking university, with the ERASMUS or another similar program, at which they must study at least another 60 ECTS credits. The University will certify that they have undertaken the degree in bilingual mode.

  • Run by
    • Faculty of Economics and Business Studies

Professional and Academic opportunities

After completing these studies, graduates will have the following academic and professional opportunities:

Academic opportunities. Relation with other studies

The Grade degree in Marketing and Market Research Basic shares the basic training with the Grade in Business Administration and Management, the Grade in Finance and Accounting, and the Grade in Economy.

Graduates in Marketing and Market Research may continue to one of the postgraduates offered by the Economics and Business Studies College: Official Master in Company Management, the Official Interuniversity Master in Corporate Finance and Accounting, Official Master in International Business Administration and Modern Languages, and Doctorate Program in Economy and Business Management

They also have access to other official and non-official masters offered by the University of Almeria.

Professional opportunities

The Grade in Marketing and Market Research offers graduates a wide range of work possibilities and trains them to undertake different jobs:

  • Marketing or Commercial Manager with highest responsibility for company activities in the market.
  • Product manager, in charge of development and execution of the marketing plan of a line of products of the company.
  • Accounting manager, in charge of maintaining and developing the relation established with the main clients of the company.
  • Head of the commercial delegation, senior head of distribution and marketing activities in the area of the delagation.
  • Head of market research, in charge of supplying the company sufficient market information to adopt correct decisions.
  • Sales director, in charge of directing the company's sales team.
  • Head of direct marketing.
  • Head of electronic commerce.
  • Director of Communication or publicity.
  • Import and export or international commerce director.
  • Director or technical staff in charge of purchases and sales.
  • Logistics director.
  • Distribution director.
  • Commerce executive, etc.

Professional qualification

At present there are no professions legally regulated for the Grade degree in Marketing and Market Research. However, the Decree 871/77 of 26 April 1977, which approved the Statutes of the Professional Activity of Economists and Business Experts and Teachers, indicates a list of functions in relation to Company economy which are related to the competences of this Degree.


Courses offered

1º, 2º, 3º and 4º

General data

  • Branch of knowledge: Social and Legal Science
  • Duration of the program:
    240 credits / 4 years
  • Type of education: Face to face
  • Language(s) used:
    • Spanish

Updated by: Training, Syllabi and Teaching Organization Service

Date: 28 January 2020

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