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Bachelor's Degree in Marketing and Market Research >>

Objectives and Competences

Objectives

Generic Objective: Offer comprehensive quality training in the marketing sphere, preparing graduates to cover the existing and future demand in the areas of economy-society, commerce and distribution, commercial communication, based on practical methodology developed in the subject matters of the grade.

Specific objectives:

  • Train professionals to cover all areas of market research: market features, demand analysis, competition, general environment, internal environment, product, distribution, price, promotion and communication, sales force, result assessment, etc.
  • Develop expert in adopting decisions in the wide field of marketing for any type of organization.
  • Offer students profficiency in cuantitative and qualitative techniques and methodologies for solving marketing problems and for oportunities arising for marketing. Brand strategies, product marketing, distribution methods, market segmentation, consumer behaviour, ...
  • Incorporate a set of basic tools in the day to day work of a marketing manager, market researcher, accounts manager or product manager.

Competences

 

Competences are the set of interrelated knowledge, attitudes, values, abilities and skills, which can be identified and evaluated, and which enable the student to undertake the professional activity according to requirements and standards used in the appropriate occupational area.

All grades of the University of Almeria explicitely cover three types of competences:

  1. Generic Competences included in Royal Decree 1393/2007 of 29 October, establishing regulations for Official University Studies.
  2. Generic Competences of the University of Almeria (approved in Governing Council 17 June 2008). These are transversal competences appearing in all degrees.
  3. Specific Competences of the degree. These competences are specified in the degree report, and are related to its own disciplines. Part of these competences may have been agreed at the regional level of Andalusia, or, in some degrees, they may have been decided nationally.

General Competences

General competences, for all grade degrees, are defined in the Royal Decree 1393/2007, of 29 October, and are intended to lead the student to acquire general training, in one or more disciplines, aimed at training for undertaking professional activities.

  1. Students should have proved to have acquired knowledge in an area of studies based on general secondary education, and normally at a level which, although relying on advanced text books, it also has aspects which imply knowledge from recent studies in their field.
  2. Students should know how to apply their knowledge to their work or vocation in a professional manner and have acquired the competences which are normally proved by preparing and defending arguments and solution to problems within their area of studies.
  3. Students should have the capacity of collecting and interpreting relevant data (normally within their area of studies) to express conclusions including thought about relevant social, scientific or ethical subjects.
  4. Preparing and defending arguments and solutin to problems within their area of studies.
  5. Students should have developed the necessary learning abilities to undertake further studies with a high level of autonomy.

The generic competences of the University of Almeria (approved in Governing Council 17 June 2008) are:

  1. Knowledge, abilities and attitudes which enable understanding new theories, interpretations, methods and techniques within the different fields of disciplines, leading to best satisfy professional demands.
  2. Using Information and Communication Techniques (ICTs) as a tool for expression and communication, for access to sources of information, as means for document and data files, for presenting results, for learning, research and cooperative work.
  3. Capacity to identify, analyse and define the significant elements which involve problems for rigorous solutions.
  4. Understanding and expressing with clarity and conveniency the ideas, knowledge, problems and solutions to a wider public, either specialised or not (and feelings through words, adapting to the features of the situation and the audience to reach understanding and adhesion).
  5. The mental behaviour is what questions things and takes interest for the grounds on which one's own and other people's ideas, actions and thoughts are based.
  6. Integrating and actively cooperating in reaching common goals with other people, areas and organizations, in both national and international contexts.
  7. Understanding and being understood orally and in writing not using one's own language.
  8. Capacity to think and act according to universal principles based on people's value and aimed at their full development.
  9. Capacity to design, manage and undertake a task personally.
  10. Respecting the fundamental rights and those of equality of men and women, Human Rights, democracy and culture of peace values, environmental principles and those of cooperation for development, which promote ethical commitement in a fair, free, intercultural and global society.

Specific competences

Specific competences of the degree are included in the degree report.

In the following link you can see the specific competences of the degree.

Competencias Específicas Grado en Marketing (66 kb)

Updated by: Training, Syllabi and Teaching Organization Service

Date: 7 March 2013

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