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Bachelor's Degree in Marketing and Market Research >>

Subjects ordered by modules

The following tables show the Syllabus organized by modules. You can see it ordered by years or by type following the links on the right.

This degree has established corequisites. More information about corequisites

Subjects offered Academic Year 2019-20

The following tables only show the subjects offered in the Academic Year 2019-20. See all subjects comprising the Syllabus, follow this link:

Module Professional projection (24 ECTS)

Module Professional projection (24 ECTS)
Code Subject matter ECTS Character
63104228 End of Grade Dissertation 6 trabajo fin de grado
63104226 Entrepreneurship 6 obligatoria
67104227 Internship 12 prácticas externas

Module 1. Basic training in Economic and Business Science (60 ECTS)

Module 1. Basic training in Economic and Business Science (60 ECTS)
Code Subject matter ECTS Character
63101101 Economic History 6 básica
63101107 Introduction to Accounting 6 básica
63101105 Introduction to Company Administration 6 básica
63101109 Introduction to Economics 6 básica
63101106 Introduction to Finance 6 básica
63101102 Introduction to Law 6 básica
63101108 Introduction to marketing 6 básica
63101104 Mathematics 6 básica
63101110 Microeconomics 6 básica
63101103 Statistics 6 básica

Module 10. Quantitative methods (6 ECTS)

Module 10. Quantitative methods (6 ECTS)
Code Subject matter ECTS Character
67103225 Statistical data analysis 6 obligatoria

Module 11. Optionality (6 ECTS)

Module 11. Optionality (6 ECTS)
Code Subject matter ECTS Character
67104302 Customer Relationship Management 6 optativa
67104301 E- commerce 6 optativa

Module 2. Extension of Economy and Statistics (12 ECTS)

Module 2. Extension of Economy and Statistics (12 ECTS)
Code Subject matter ECTS Character
63102202 Advanced Statistics 6 obligatoria
63102201 Macroeconomics 6 obligatoria

Module 3. Extension of Law and Company (12 ECTS)

Module 3. Extension of Law and Company (12 ECTS)
Code Subject matter ECTS Character
63102203 Competence and Commercial Law 6 obligatoria
63102204 Direction and Management Skills 6 obligatoria

Module 4. Commercial management (18 ECTS)

Module 4. Commercial management (18 ECTS)
Code Subject matter ECTS Character
67102205 Marketing Planning 6 obligatoria
67102207 Products, trade marks and prices 6 obligatoria
67104206 Strategic Marketing 6 obligatoria

Module 5. Market analysis and Research (36 ECTS)

Module 5. Market analysis and Research (36 ECTS)
Code Subject matter ECTS Character
67102213 Accounting applied to commercial decisions 6 obligatoria
67104210 Applied Market research 6 obligatoria
67102208 Consumer analysis 6 obligatoria
67102212 Economic Environment 6 obligatoria
67103209 Market research 6 obligatoria
67103211 Qualitative Research 6 obligatoria

Module 6. Marketing Integrated Communication (18 ECTS)

Module 6. Marketing Integrated Communication (18 ECTS)
Code Subject matter ECTS Character
67103214 Marketing Communication I 6 obligatoria
67103215 Marketing Communication II 6 obligatoria
67104216 Total Image Management 6 obligatoria

Module 7. Commercial distribution (24 ECTS)

Module 7. Commercial distribution (24 ECTS)
Code Subject matter ECTS Character
67104220 Distribution logistics 6 obligatoria
67103217 Introduction to Commercial Distribution 6 obligatoria
67103219 Retail Commercial distribution 6 obligatoria
67103218 Sales management 6 obligatoria

Module 8. Sector Marketing (12 ECTS)

Module 8. Sector Marketing (12 ECTS)
Code Subject matter ECTS Character
67104222 International Marketing 6 obligatoria
67103221 Non-profit-making Marketing 6 obligatoria

Module 9. Company Organization (12 ECTS)

Module 9. Company Organization (12 ECTS)
Code Subject matter ECTS Character
67102223 Company Organization 6 obligatoria
67103224 Human Resources Management 6 obligatoria

Updated by: Training, Syllabi and Teaching Organization Service

Date: 14 October 2019

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