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Bachelor's Degree in Marketing and Market Research >>

Subjeccts ordered by type

The following tables show the Syllabus organized by type. You can see it ordered by years or by modules following the links on the right

This degree has established corequisites. More information about corequisites

Subjects offered Academic Year 2019-20

The following tables only show the subjects offered in the Academic Year 2019-20. See all subjects comprising the Syllabus, follow this link:

Core Subject

Core Subject
Code Subject matter Academic Year ECTS
63101101 Economic History 1 6
63101107 Introduction to Accounting 1 6
63101105 Introduction to Company Administration 1 6
63101109 Introduction to Economics 1 6
63101106 Introduction to Finance 1 6
63101102 Introduction to Law 1 6
63101108 Introduction to marketing 1 6
63101104 Mathematics 1 6
63101110 Microeconomics 1 6
63101103 Statistics 1 6

Compulsory

Compulsory
Code Subject matter Academic Year ECTS
67102213 Accounting applied to commercial decisions 2 6
63102202 Advanced Statistics 2 6
67102223 Company Organization 2 6
63102203 Competence and Commercial Law 2 6
67102208 Consumer analysis 2 6
63102204 Direction and Management Skills 2 6
67102212 Economic Environment 2 6
63102201 Macroeconomics 2 6
67102205 Marketing Planning 2 6
67102207 Products, trade marks and prices 2 6
67103224 Human Resources Management 3 6
67103217 Introduction to Commercial Distribution 3 6
67103209 Market research 3 6
67103214 Marketing Communication I 3 6
67103215 Marketing Communication II 3 6
67103221 Non-profit-making Marketing 3 6
67103211 Qualitative Research 3 6
67103219 Retail Commercial distribution 3 6
67103218 Sales management 3 6
67103225 Statistical data analysis 3 6
67104210 Applied Market research 4 6
67104220 Distribution logistics 4 6
63104226 Entrepreneurship 4 6
67104222 International Marketing 4 6
67104206 Strategic Marketing 4 6
67104216 Total Image Management 4 6

Optional

Optional
Code Subject matter Academic Year ECTS
67104302 Customer Relationship Management 4 6
67104301 E- commerce 4 6

Degree Project

Degree Project
Code Subject matter Academic Year ECTS
63104228 End of Grade Dissertation 4 6

External Internships (Practicum)

External Internships (Practicum)
Code Subject matter Academic Year ECTS
67104227 Internship 4 12

Updated by: Training, Syllabi and Teaching Organization Service

Date: 19 October 2019

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